Once identified solely with rebellious groups, graffiti has now been embraced by the art world and high-end fashion designers.Going a step further, this year, it will be used to spread the message of a noise-free Diwali.
More than 2,000 Mumbaikars will join the green team of Rodas, an Ecotel from Powai, on October 22 with the hope that graffiti will show the way this Diwali. Around 50 girls from Prerna, an NGO which aims to prevent trafficking of women and children for prostitution and pornography, will join them.
The giant graffiti wall will be installed bang in the middle of the mega shopping malls and supermarkets around Powai to spread the message of an eco-friendly Diwali.
“Our team will be decorating the wall, but it’s not limited to them. Children, students, senior citizens and everyone who passes by the wall is welcome to share his/her idea for a noise- and pollution-free Diwali. It could be scribbling, painting or writing witty one-liners. This Diwali we are pegging our hopes on this wall rather than delivering mass messages,” said Daniel Chatterton, executive-assistant manager and environment officer of Rodas.
He added that graffiti is an art, often used as a cultural social movement with firm messages and artistic styles, which helps to make an impact on youth and citizens the world over.
Elsie Gabriel, an environmental activist, said that this is an effort to sensitise people about noise pollution in an innovative manner.
“We expect more and more people to join on October 22 when we start painting the wall.” she said.
“The Supreme Court has passed orders seeking adherence to anti-noise pollution norms. It prohibits firing crackers in silence zones — areas within 100m radius of hospitals, educational institutions, courts and religious places. Do not light poisonous, loud firecrackers. You disturb the elderly and even pets while selfishly enjoying yourself.” Gabriel added.
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